Driven to Fashion: Elevate Your Brand with Motorsports

DSM Luxury invites fashion brands to join Driven to Fashion 2026, a groundbreaking campaign that connects fashion, lifestyle, and motorsports. With over 675 activations and 220+ events delivered, DSM Luxury has built a proven platform for introducing and selling seasonal collections with measurable ROI.

Why Partner with DSM Luxury?

Proven Track Record: 40+ global fashion brands successfully introduced through DSM Luxury activations.
Curated Customer Base: Direct access to thousands of fashion buyers and tastemakers nationwide.
Authentic Gen Z to Gen X Integration: Motorsports drivers serve as brand ambassadors, connecting your collections to your generation of consumers.
Lifestyle Storytelling: Seamless integration into DSM Luxury’s Driven to Fashion vertical, aligning your brand with aspirational narratives.

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Opportunities for Your Brand

January – West Coast Launch: Introductions to curated fashion buyers and tastemakers in Southern California.
January 21st – 24th – Rolex 24 Hours at Daytona: Driven Race Week activation, blending fashion storytelling with endurance motorsports excitement.
February 11th – 15th – NASCAR Daytona 500 Race Week: East Coast showcase during the most iconic race week in motorsports, aligning fashion with national media attention.
2026 – National Expansion: Continued activations across the country, aligning your brand with DSM Luxury’s lifestyle verticals and Gen Z drivers.

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Why Fashion Brands Partner with DSM Luxury

West Coast Launchpad

Driven to Fashion begins by introducing new fashion brands to DSM Luxury’s curated customer base across Beverly Hills, Los Angeles, Newport Beach, Irvine, Southern California, and Las Vegas. This network of high‑net‑worth business owners, luxury buyers, and tastemakers provides immediate credibility and access to premium markets.

Sponsors are positioned as style leaders in fashion while being woven into exclusive lifestyle activations that highlight innovation, prestige, and luxury. By aligning with DSM Luxury’s West Coast introductions, your brand gains direct access to buyers who influence seasonal collections and set trends across the region.

East Coast Expansion

Starting in January, Driven to Fashion extends to motorsport race weekends across the East Coast. Here, fashion brands gain national visibility by aligning with world‑class racing events and showcasing their collections in an environment that celebrates speed, precision, and performance.

The track becomes a runway for style, while the paddock and VIP activations connect sponsors directly with fans, buyers, partners, and industry leaders. By integrating fashion storytelling into the Daytona experience, brands are positioned at the intersection of luxury, lifestyle, and motorsports culture — capturing attention from coast to coast.

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