GEN Z DRIVEN: Where Luxury Connects with the Next Generation

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 GEN Z DRIVEN is the first motorsports‑powered culture and advertising platform built to connect luxury brands with Gen Z through creator‑driven content, high‑impact digital campaigns, and national race‑week activations.

This is not traditional sponsorship. This is a turn‑key advertising partnership — available in monthly, quarterly, and annual formats — that places your brand inside a high‑energy, Gen Z‑aligned ecosystem, with optional upgrades into live events, race‑team integrations, and digital campaigns built for modern attention.

GEN Z DRIVEN blends culture, motorsports energy, and youth‑driven storytelling into a single platform. Brands that join aren’t just advertising — they’re aligning with the next generation’s identity. 

A National Content Engine Built for Gen Z Attention

Every month, brands receive high‑impact digital campaigns designed around:

• Creator‑style content
• Driver ambassador integrations
• Behind‑the‑scenes storytelling
• Product features
• Multi‑platform social pushes

This is content built for the way Gen Z consumes media today.

Massive Social Media Support During Driven Race Weeks

Driven Race Weeks generate thousands of impressions across multiple cities. Brands benefit from:

• High‑energy event coverage
• Live content drops
• Fan engagement
• Multi‑city reach
• Cross‑platform amplification

Your brand becomes part of the cultural moment surrounding each race market.

Optional Race Week & Race Team Activation Opportunities

Brands can scale their presence with:

• Live event activations
• Product showcases
• VIP experiences
• Race team integrations
• On‑car branding
• Driver ambassador content

This gives brands a pathway from digital → experiential → motorsports integration.

Your Brand Becomes Part of a Movement — Not a Banner Ad

Modern brands want more than impressions — they want access, culture, and community. GEN Z DRIVEN delivers all three through a powerful combination of digital advertising, motorsports energy, and direct introductions to high‑value consumers.

As a GEN Z DRIVEN advertising partner, brands receive:

Monthly Introductions to Thousands of Curated Luxury Consumers

Every month, your brand is introduced to DSM Luxury’s elite, hand‑curated customer base across:

• Beverly Hills
• Los Angeles
• Newport Beach
• Southern California
• Las Vegas

This audience has been built over 16 years through 220+ luxury events and 675+ activations — a trusted network of high‑income buyers, professionals, and lifestyle consumers who respond to premium brands.

These introductions are not generic blasts. They are curated, high‑touch, and conversion‑focused.

Massive Social Media Support During Driven Race Weeks

GEN Z DRIVEN amplifies your brand during every Driven Race Week with:

• High‑energy social content
• Driver ambassador features
• Behind‑the‑scenes storytelling
• Product spotlights
• Fan engagement pushes
• Multi‑city reach across the U.S.

A New Luxury-Driven Platform Built for Modern Brands

Brands are drawn to GEN Z DRIVEN because it blends:

• Digital advertising
• Real‑world activations
• Race team integrations
• Cinematic content
• Gen Z culture
• A luxury‑curated audience

No other platform combines motorsports culture + Gen Z identity + luxury consumer access into one program.