Driven Beverly Hills
A private luxury celebration on Two Rodeo Drive
Thursday, August 10th • 6:30 PM – 9:30 PM
The Evening
Driven Beverly Hills marks the next evolution of DSM Luxury’s curated experiences — an elegant, invitation‑only gathering hosted on the iconic Two Rodeo Drive cobblestone.
From 6:30 to 9:30 PM, more than 150 UHNW and HNW DSM Luxury clients, along with 50 VIP guests from partner brands, will experience an evening of refined luxury, curated discovery, and meaningful one‑to‑one engagement.
Two Rodeo transforms into a series of luxury lounges, lifestyle showcases, and private brand environments, framed by its white storefronts and European‑inspired architecture.
Guests will enjoy:
- Exceptional wines from California and Europe
- Passed appetizers featuring elevated California cuisine
- Lifestyle displays curated for UHNW/HNW guests
- Founder‑level brand interactions designed for intimate engagement
DSM Luxury’s 17‑Year Celebration
DSM Luxury celebrates 17 years of producing private luxury sales experiences across Las Vegas, Beverly Hills, Los Angeles, and Newport Beach — a multi‑market legacy built on curated discovery, founder access, and high‑net‑worth engagement.
This summer also marks 14 years of DSM Luxury activations on Two Rodeo Drive, where the iconic cobblestone courtyard has served as the backdrop for some of our most memorable luxury experiences. DSM Luxury has produced private activations with world‑renowned fashion houses located on or adjacent to Two Rodeo, including
Porsche Design, Carolina Herrera, and ETRO.
Across Beverly Hills, DSM Luxury has also hosted private events with global luxury houses including Canali, Hugo Boss, MCM, Piaget, Zegna, Hublot, and Michael Kors — each contributing to the heritage that defines our presence in Beverly Hills today.
Driven Beverly Hills continues this tradition, elevating it into a new, multi‑experience platform designed for UHNW and HNW clients across Beverly Hills, Los Angeles, Newport Beach, and Las Vegas.